Street charity collections are something that many organisations will try to avoid as much as possible. This is a great shame though. After all; street charity collections ‘done well’ have the ability to generate a rather significant amount of cash for an organisation without too much hassle.
One of the reasons as to why street charity collections are not favoured by many people out there is down to the fact that they really do not wish to come across as annoying. Trust me though; you won’t. As long as you do not follow people down the street and wave a pot in front of them until they donate then people will not care. Do not go overboard. This will destroy the reputation of your organisation.
The Most Important Factor for Street Charity Collections
The amount of cash that you generate through street charity collections will be dependent on your location. Choose the right location and you will be able to earn tons of donations. Choose wrong and you may leave with absolutely nothing. The places that you want to be on the lookout for are those that have a high footfall. This means busy high streets and even shopping centres. It is important that you obtain permission in advance though. Most private property does not allow street charity collections. In fact; a lot of public property out there does not either unless you ask permission from the local council to begin with. This is something that you are going to need to research on your own. In the UK you will be unable to collect money on the street for a charity unless you have a street collection licence.
The amount of money that you generate will be in part down to the volunteers that you have on the streets working for you. It is important that the volunteers that you have are approachable. This will make people more likely to donate. You will also wish to select volunteers who understand what your cause is all about. After all; it is likely that they are going to be asked a few questions from time to time and their understanding about your charity may sway people to donate.
Apart from this there is not a lot that you really need to do in order to prepare for your charity collections. You will obviously need to source some charity collection pots, although you should be able to find these online fairly easily. You may even want to have some sort of incentive for people to donate, particularly if it is children who will be putting cash in the pot. I have seen many organisations give away stickers and sweets. These are low cost and will not eat too much into the amount of cash that you take. The stickers are going to be especially beneficial simply for the fact that they are sort of ‘branding exercise’. Whatever route you go down though, as long as you are approachable and in a decent location, there is absolutely no reason as to why you will not make a lot of money.
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