Fundraising auctions seem to be incredibly popular for charities now. This is because not only do they attract a ton of people, but they also have the potential to generate a rather significant amount of cash. On this page I want to talk to you a little bit about running a fundraising auction. Do note that this is not a complete guide, but you should get a rough idea about what to do!
It is important that you start by determining what you want to sell at your auction. Many small fundraising efforts will involve goods being donated by supporters of the charity. Many of these goods will be second-hand, although you may be able to source a few new products too. If you are running a slightly larger fundraising effort then you may find that you will be able to get companies in the local area to donate unique experiences and products to your cause. These tend to generate a significant amount of cash more, but sadly if your organisation is not large and you will find it difficult to advertise properly then many companies will not donate products. The majority of companies do not donate from the good of their hearts sadly.
There are a few ways in which to run your fundraising auction:
- The traditional auction format is the one that you have probably the most experience in. This is where you have an auctioneer at the front (you know, talking fast and the like), and people will keep bidding pushing the price higher and higher. The price will eventually stop and whoever pays the most gets the product or service. This method is something which most people understand. I must however stress that you need a decent auctioneer at the front at it is the auctioneer who will have the power to sway people to push up the bid even further!
- A Dutch auction is also quite popular. At the start there will be a high price for a product or service. The auctioneer will then slowly lower the price until somebody wishes to buy it. I find that this type of auction is the most fun as people may want an item but they may not wish to bid for it straight away in the hope that the price falls, but they will always be running the risk that somebody gets hold of the product first!
- Silent auctions are brilliant to hold at another fundraising event you may be holding. The idea is that people will submit a sealed bid for the product or service and put it in a box. Whoever bids the most will get the item (after they have paid of course!). This method is brilliant as people tend to bid a whole lot more in the hope that they secure what they want. After all; they do not know what everybody else at the auction is bidding on!
- Online Auctions: A few organisations are now running online auctions, although these can be slightly difficult to put together without somebody working in the IT team with the knowhow!
Go back to Top 10 Charity Fundraising Ideas